The fundamental and primary aim of Wilo is to generate profitable growth as an independently operating global group. This aim is embodied in the continuously enhanced corporate strategy for the three market segments Building Services, Water Management and Industry.
To implement its corporate strategy, the Wilo Group has set up the internationally oriented, cross-functional growth and efficiency enhancement programme “Perform to Grow”, some parts of which have already been successfully completed.
To attain the company’s objectives, changes to the responsibilities and structure of the Executive Board were also systematically carried out in 2011. The previous functional divisional responsibility was replaced by a focus on the various core aspects of business development in mature and emerging markets. In addition, a separate Technology division was created in order to strengthen the Group’s innovation and technology leadership.
Expansion strategy in Asia
The Asia Pacific region is currently the most dynamic economic region in the world. In the past three years, the markets there have performed impressively. That is why Asia has an important place in our growth strategy. For instance, in addition to the emerging markets like India and China, the region also provides growth opportunities in Indonesia, Malaysia and Vietnam.
We are investing around EUR 11 million in the capital of the People’s Republic of China. Starting in mid-2012, the area of our Beijing location is set to grow to around 20,000 square metres. We are taking the current economic situation into account with this state-of-the-art production facility. We are also stepping up our local presence in South Korea, where we are investing a further EUR 24 million in building a new plant in Busan.