Athletic sponsorships

Borussia Dortmund

As a Champion Partner with deep roots in the region, we – like all fans of the black and yellow – are highly impressed by the amazing achievements of our local football team, Borussia Dortmund. With 140 years of experience in German engineering, we know that a passion for technology, quality and performance is what keeps you ahead of the competition – both on and off the pitch. That's why we're especially proud to support our local team by providing pumps for heating the pitch, preparing the field for high-energy matches, promoting young players and recruiting skilled workers.

2014/01/15 BVB News

BVB takes a new run-up for 2014

New run-up for an amazing 2014: at a training camp in the southern Spanish town of  La Manga, Borussia Dortmund set their sights on new targets during the first days of January. "We are leaving last year behind us," explained manager Jürgen Klopp. In his opinion BVB have shown "exceptional" performances over the last twelve months. However, the top-flight manager also stated in an interview: "I don't want to get used to losing." Nevertheless, 2013 was anything but negative for the German Champions of  2011 and 2012. Borussia Dortmund regularly gave their fans reason to cheer.

The club won an impressive 32 from a total of  51 official matches in twelve months, finished seven games with a draw and lost twelve times in 2013; overall an outstanding achievement. In the wonder month of May the Dortmund team not only captivated their own fans, but managed to impress millions of football fanatics around the world. The team pulled off a breathtaking performance at Wembley. It was the best UEFA Champions League final for many years now; however the wrong team came out on top from the point of view of the BVB with their biggest rival FC Bayern Munich tipping them to the post. Despite the bitter 1:2 result, many impartial observers commented that Klopp's team had dominated for large periods of the game. This same season, the team had to content themselves with second place in the Bundesliga after having won the title the two previous years.

Borussia Dortmund is making a fresh start in 2014 with the aim of producing further excellent performances. "We want to qualify directly for the Champions League, ideally by coming second", stated Managing Director Hans-Joachim Watzke with regard to the target for this Bundesliga season. At the end of last year the team overcame a huge amount of pressure to win both legs of the Champions League matches against SSC Napoli and Olympique Marseille to reach the last sixteen. During these weeks, as many as six regular players had to be replaced due to injury; however the BVB eleven proved themselves through their exemplary fighting spirit. They beat Napoli 3:1, and won 2:1 in Marseille, with Kevin Großkreutz hitting the target in the 87th minute and sending them through to the knock-outs, where Zenit St. Petersburg now stand in the way of a place in the quarter finals.

The target: confirming status as national number two
Nevertheless, the results at the end of last year did somewhat lower the morale in the club. Professional footballers are heavily influenced by the results of their most recent games. Three home losses in a row in the Bundesliga - this is something the club and fans have not experienced in a long time. In this context, the feverish Champions League meetings in the spring against FC Malaga and Real Madrid were no longer important. The extreme personnel problems due to the absence of many regulars meant too many changes had to be made to the line-up. BVB will begin the second half of the 2014 season in fourth place behind Bayern Munich, Bayer Leverkusen and Borussia Mönchengladbach. However, at the end of 2012 Dortmund was in third place; only to overtake Leverkusen by the end of the season. And this time too, as has happened three times now under Klopp's management, a spring offensive should bring new success. Dortmund is also still in the DFB Cup – which it won in 2012 – and is playing Eintracht Frankfurt in the quarter finals in February.

The black and yellows still have a lot of opportunities. Winning the league title is the only almost impossible task. "Bayern simply have the best team in the world and we willingly acknowledge this," explained Hans-Joachim Watzke in December. It is perhaps a small or moderate consolation that the name Borussia Dortmund is often uttered in Munich even when Bayern doesn't have a game against BVB. Bayern's management and many of their players admit that Dortmund and Klopp, the maker of champions, presented the record holders with the biggest motivation to improve during the previous and current seasons.

However, BVB did manage to snatch one title from Bayern and the Dortmund team rightly see this as evidence that they are still capable of beating Bayern Munich at any time. In the final of the German Super Cup 2013, an official competition of the German football league, Borussia Dortmund defeated the Munich team 4:2 in August. BVB continued to shine in the aftermath of this result clocking up six home wins in a row, the best club record in the Bundesliga for ten years. Problems only began to arise due to the severe injury crisis, which, after ten fantastic months, led the team to become slightly unsettled in certain matches.

Young players like Erik Durm or Jonas Hofmann moved into the limelight while established players were absent. Borussia Dortmund, like almost no other club, has a continuous, successful development programme for new talented footballers. This is evident since other clubs continue to draw on BVB's talent pool and regularly lure away top players thanks to greater financial means. It is clearly proof of the high quality in the team if Manchester United buy Japanese player Shinji Kagawa or Bayern entice Mario Götze away from Dortmund. In the summer of 2014, Robert Lewandowski, Europe's super striker of the last few years, will also transfer to Munich. Until then, BVB should have won back their status as national number two. And, even with the best team ever, anything is possible in the DFB Cup and the Champions League.