Dortmund. At this year’s German Brand Awards in Berlin, the renowned German Design Council presented WILO SE with two awards at a ceremony attended by more than 500 guests from business, politics and the media. The Dortmund-based manufacturer of pumps and pump systems won over the judges with its ‘Digital Customer Interface’ project and its ‘Employer Branding’ project aimed at young target groups. The expert jury selected Wilo as the winner in two categories: ‘Industry Excellence in Branding’, and ‘Brand Strategy, Management and Creation’.
Digital transformation impacts brand management
In the overall competition, Wilo was named in the top ten brand strategies: “Digital transformation has a significant impact on brand management and our overarching strategy,” explains Wilo CEO Oliver Hermes. “With this in mind, we are all the more delighted that the jury has recognised our consistent development to become digital pioneers in the pump industry by presenting us with this prestigious award in two categories.”
Digital interfaces create a new brand experience
The first award was for Wilo’s new digital customer interface: “Products are not only becoming increasingly digital, but processes such as contact with customers are increasingly being transferred to the virtual sphere,” says Tobias Groß, Head of Digital Marketing. “Digital interfaces not only provide the customer with a completely new Wilo brand experience, such as through virtual presentations of products and applications, but they also provide a basis for the new digital business processes of the future.”
Award highlights the rejuvenation of the traditional Wilo brand
“The aim of our employer branding project is to ensure we are an attractive employer for a young target group,” explains Matthias Oetting, Group Director Brand Management & Marketing Communications at Wilo. “Along with issues such as work-life balance, lifelong learning and company health management, it also involves addressing specific target groups. As a company with a strong focus on innovation, Wilo has taken a totally new approach to this. It has created the ‘Wilo Ultra Boost’, an employer branding project that aims to bring other fresh facets to the company’s rejuvenated traditional brand. Accordingly, the company worked on the project with young creative individuals from the Ruhr region.
Awards are both an honour and an incentive
Last year Wilo won the Gold in the German Brand Award for the top industrial brand in Germany. “Winning two more awards demonstrates the importance we place on systematic brand management at Wilo,” says Oliver Hermes. “These awards are both an honour and an incentive for us to continue on our journey to becoming digital pioneers in the pump industry based on the right combination of strategy and consistency.”